Augmented Reality: When Art Leaves the Museum Walls

Written by romain lalire

augmented reality

Augmented Reality: When Art Leaves the Museum Walls

Augmented reality (AR) is revolutionizing the way we interact with art. Forget static galleries and traditional museums: AR allows art to enter our daily lives, transform our environment, and create unprecedented immersive experiences.

Urban Art Reimagined

One of AR’s favorite playgrounds is urban art. Artists worldwide are using this technology to bring life to the walls of our cities. Take, for example, the “4th Wall” app, which allows you to discover augmented street art through your smartphone. In Los Angeles, artist Shepard Fairey, known for his famous “HOPE” poster of Obama, collaborated with 4th Wall to create an AR experience around his murals. Passersby can see his works come to life, transform, and reveal hidden messages.

Museums Enter the AR Era

Museums are not to be outdone. More and more institutions are integrating AR to enrich their visitors’ experience. The Louvre, for example, offers an AR application that allows you to visualize what the Louvre looked like in the Middle Ages. By scanning the museum’s foundations, visitors can see 3D reconstructions of the disappeared buildings appear.

The Natural History Museum in London also uses AR to bring its collections to life. The “Hold the World” app allows you to manipulate rare specimens in 3D, such as the skeleton of a dodo or a beetle millions of years old.

AR: A Tool for Artistic Creation

AR is not just a way to disseminate art; it is also a creative tool in its own right. Artists like Marina Abramović use AR to create immersive and interactive works. During her performance “Rising” in 2017, Abramović used AR to project her avatar into a virtual environment where spectators could interact with her.

The Future of Art is Augmented

AR offers endless possibilities for art. It allows us to overcome the limits of physical space, create personalized experiences, and interact with art in a new way. So, are you ready to explore augmented art?

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